Automotive Learning Strategy to Meet the Pace of Change

Significant shifts in the automotive industry are driving the need for a fresh approach to employee upskilling, onboarding and automotive learning strategy.

In recent years, the automotive industry has been affected by major shifts in consumer behaviour, digital enablement and, of course, Covid-19, accelerating the move from ‘bricks to clicks’ online retail.

With the strengthened move to online sales how can we help your automotive learning strategy?


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Supporting automotive sales teams with a digital-first learning strategy

Are you currently updating your sales processes or expecting new behaviours from your sales team?

For forward-thinking automotive brands, the shift to a digitally enabled customer journey was well underway. We’ve delivered automotive learning strategies and bespoke sales skills elearning for global automotive companies, helping their staff to drive value in a digital-first sales environment.

From objection handling and negotiation skills, to maintaining a positive connection with customers whilst using devices as a sales tool, courses we’ve created support retail staff to deliver excellent customer care.

We also offer a range of class-leading microlearning courses that underpin core behaviours in management, leadership and customer service.

Onboarding automotive teams for culture fit and customer focus

Your brand, values, and unique market proposition may have altered to accommodate new ways of working in rapid response to the current climate.

Bringing new people onboard - and bringing existing people along the change journey - is an opportunity to allow them to experience your culture in action.

Our digital onboarding programmes for clients like Toyota have brought inspiration, information and immersion to new hires, helping them get up to speed more quickly and significantly reducing orientation time.

With our extensive experience in learning technology, our solutions can enhance your employee experience and help you attract and retain top talent.



Automotive product knowledge for front-line staff

The global picture of auto-manufacturing has also shifted. Spending on new models has slowed in Europe and North America where car ownership has peaked and new driving patterns are emerging.

We're seeing leading automakers offering value through enhanced connectivity and personalisation providing customers with mobility that seamlessly fits into their lives.

We’ve helped many automotive companies launch new models from face-lift to new generation. We're sensitive to developing content under embargo and capable of working with agility to meet tight launch schedules. We’re imaginative in bringing your new models to life and handle translation from end-to-end.

Supporting value-creation across the customer lifecycle

Your customers are your advocates no matter how long they own your product for. Their experience of aftersales and aftercare is an important aspect of their ownership and advocacy journey and a hallmark of your brand reputation. Does your automotive learning strategy address the full customer advocacy lifecycle?

We train after sales and customer service employees in the hard and soft skills needed to successfully develop and maintain brand ambassadors.



Why choose Sponge for automotive learning strategy and content creation?

Experience. We understand the shifting automotive sector and have worked with auto clients for over a decade, enabling us to meet your needs faster.

Imagination. Your products deserve to be brought to life in the most memorable way possible. We’ve got the creative and technical skills to make it happen.

Expertise. Our business is creating great digital learning experiences. From the moment your people connect with one of our solutions, they’ll feel excited, inspired and motivated.

Impact. All our courses are focused on results - for your people’s performance and your business. We prioritise company goals - improving sales, boosting customer experience (CX) scores, increasing conversions - and work backwards to the behaviours, skills and knowledge required to achieve them.


Drive your automotive learning strategy.

Start a conversation today

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