Thought Leadership

From May 26th, cookies can only be placed on machines where the user or subscriber has explicitly given their consent. It’s no longer enough to simply state that your site uses cookies as part of a privacy statement - your users must now consent to the use of cookies. In addition to this, the consent must be ‘informed consent’, meaning that the user should be given information on the type of cookies being used and what they are used for.

Hot on the heels of the newsletter we sent you last week detailing the imminent introduction of the new EU cookie laws, the UK government and the Information Commissioner's Office have revised the regulations.

New legislation is related to a change in the Privacy and Electronic Communications Regulations and is being introduced to limit the way in which websites collect data about their visitors.

The needs of all users must be addressed, including the varying level of computer literacy and competence.