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Home / Resources / PODCAST: Behavioural psychology for compliance - with David Ward.

PODCAST: Behavioural psychology for compliance - with David Ward.

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In episode 6 of The Unforgettable Learning Podcast, David Ward, Regulatory, Ethics and Compliance Director at Tesco, explores the psychology behind successful learning campaigns that create a buzz, engage managers and employees, and ensure compliance in a demanding retail environment.  

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Behavioural psychology for compliance - with David Ward.

David Ward, Regulatory, Ethics and Compliance Director at Tesco, has won awards for compliance training and been a keynote speaker at compliance conferences across Europe in a bid to shift perceptions about what's possible in compliance. A true maverick, listening to David just might change the way you think about mandatory learning forever.

So often the cause of universal groans from employees, compliance learning being relegated to a tick box exercise to appease regulators is a common problem. Nothing could be further from David’s mindset on the subject, however. He’s brought ambition, innovation, and robust behavioural insights to solve global training rollouts for over a decade.

In this interview he talks openly about his approaches to delivering learning campaigns that create a buzz and engage managers and employees – as well as his methods for encouraging, rather than mandating, completion on time despite operating in a demanding retail environment.

Tune in as David discusses:

- In-the-flow compliance learning through clever microlearning design.

- How insights from social proof psychology led to innovations in his programmes.

- How taking a bold stance against drab elearning transformed his campaigns into engaging experiences that avoid the trap of legal language.

- Where he's heading next with personalisation and AI.

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