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Home / Resources / Judges impressed by customer focus

Judges impressed by customer focus


Judges at the Elearning Awards, who named Sponge Elearning Development Company of the Year, said they were impressed by the company’s ‘excellent customer service’.

The family-owned business, which makes custom-made elearning solutions, won the highest accolade the elearning industry has to offer, at an awards ceremony in London on November 6.

The Elearning Awards celebrate the best of elearning from across the world, and this year saw entries from 150 organisations across 19 different countries.

The Gold award for Elearning Development Company of the Year is the most fiercely sought after accolade and received a very high standard of submissions for 2014.

The judges’ citation for Sponge’s winning entry said: “From over 30 interviews and surveys, a pattern emerges that [Sponge’s] absorbing custom-made online courses are helping clients to transform training with creative elearning solutions, delivering elearning quickly and effectively, introducing good elearning practices and processes, and using the latest technologies to deliver responsive elearning.

“Sponge’s focus on delivering excellent customer service is demonstrated by the fact that more than 90% of clients return.”

The company also won a bronze award for its innovative work with Tesco in the category of Best use of e-learning to ensure compliance with external regulations or internal policies.

Sponge’s Managing Director, Louise Pasterfield, said: “Strong customer relationships are at the heart of our approach to elearning.

“We form a partnership with our clients to find the best possible tailored solution for their learning challenges.

“It is their loyalty and commitment that allows us to push the boundaries and create innovative elearning which delivers impact in the workplace.

“We’re grateful to our clients for their support and delighted to be recognised in this way.”

Award-winning: (l-r) Awards host Angela Lamont with the Sponge team; Emma Clark, Kate Pasterfield, Louise Pasterfield, Matt Whale (back), Chris Jones, Alex Stewart, Alan Bourne, Kelly Bradley, and event sponsor, Matt Johnson

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