This blog outlines the key finding from a workforce survey that points to one key fact: after years of relentless change, the workforce has gone numb.
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Customer Education
Customer Education
learning solutions.
You want to drive adoption through customer delight. But complexity, pace, and fragmented ownership are getting in the way.
To bridge the gap between ambition and execution, you need a partner who can convert complexity into simplicity and deliver beautiful, behaviour-changing learning experiences alongside you.
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Premium learning experiences for the world’s leading brands
Customer education, with Sponge.
Navigate the complexity.
Navigate the complexity.
Deliver the simplicity.
Customer education should be straightforward: improve adoption, retention, and customer lifetime value through learning that delights.
But the reality is anything but simple.
Innovation is relentless. Teams are stretched thin or ownership is fragmented across Product, Customer Success, Marketing, and Sales. The pressure comes from every direction: scale and ROI from the business; higher expectations and lower tolerance from customers.
Drive strategic shifts in behaviour & capability.
Even household-name tech companies face this: customer education teams dissolved to a handful of people, or advanced functions with 60+ stakeholders pulling in different directions.
Our consultants embed with your team to understand your brand, your customers, and your constraints, so our Learning Experience Designers can craft custom solutions that drive measurable behaviour change and customer delight.
Customer education strategy for SaaS and technology companies.
Distil complex stakeholder needs into clear education strategies: from customer journey mapping and behaviour modelling to measurement frameworks for your product education initiatives.
Customer onboarding experiences.
Brand-aligned customer onboarding programmes that use behavioural science and storytelling to build habits, drive feature adoption, and reduce time-to-value.
Customer experience training & in-app learning.
Contextual, role-based customer experience training that meets users where they are – enabling experimentation through interactive simulations, in-product guidance, and compelling digital experiences.
Scaled learning ecosystems & academies.
End-to-end customer education platforms with learning pathways, certification programmes, and content operations strategies, whether building on an existing LMS or creating a standalone customer academy.
Our consultancy-to-execution model:
When you want outcomes, not output.
You'll get strategic rigour, not just deliverables.
Our consultants embed with you to diagnose drop-off points, model behaviour change, and align stakeholders, rooting every solution in outcomes.
You'll access insight from leading SaaS customer education teams.
We work with global social platforms, enterprise SaaS leaders, and Silicon Valley innovators, giving you examples and insights from the world's most sophisticated product education programmes.
You'll get solutions you've never seen before.
We're a consultancy, a design house, and an agency with creative flair. From behaviour modelling to animated micro-interactions, we deliver strategic architecture and craft execution.
You'll get flexibility that fits your culture.
We work on retained or project basis, giving you burst capacity that can think strategically, not just execute on briefs.
Case study
Atlassian Learning.
Atlassian needed to reinvent Atlassian Learning from the ground up. With products like Trello, Jira, and Confluence embedded in millions of workflows, they wanted a learning ecosystem that would turn adopters into advocates.
We partnered with their internal learning teams to transform a training portal into a branded, user-centric experience – overhauling the learning brand, optimising user journeys with diagnostic tools, and converting long-form content into bite-size, simulation-based modules.
From Trello Fundamentals to advanced JQL queries, we brought learning to life through motion design, real-world scenarios, and content that meets users in the flow of work.
5+
years of partnership with Sponge.
This is probably the best work we have ever seen from a vendor. From my team to yours, thank you for pouring your hearts into our success. We really do see you as an extension of the team.
Garrett Marttinen,
Learning Content Design Manager, Atlassian.
Our work
Trusted by the world’s brand leaders.
We’ve been designing unforgettable learning for over 20 years — working with the world’s most innovative brands. Sponge is a Fosway Core Leader and multi-award-winning innovator in learning experience design.
43%
of Interbrand's Top 100 Brands
10%
of the Nasdaq
33%
of Europe’s Fortune 500.
Experts in learning,
behaviour, and design.
Our multidisciplinary team brings together:
- Learning Experience Consultants who decode complex organisational needs into structured, targeted shifts in behaviour, culture and capability.
- Learning Experience Designers – who design for emotional and habitual change.
- Award-winning creatives from our world-class design studio.
Working with you in close partnership, we’ll deliver experiences that set new standards for learning.
Learning consultancy.
From global learning strategy, to experience definition and design, meet your strategic partner.
Bespoke programmes.
Custom digital learning, blended training programmes and sales academies.
Explore our
thought starters.
Learn why brand-led learning matters and explore our 4 key actionable steps for aligning learning with business strategy.
In this roundtable, senior leaders from Deloitte, The Coca-Cola Company, Atlassian, The Fosway Group, 8Levers, and Sponge, discuss the findings from the whitepaper, 'Mobilising Generation Numb', and explore how people enablement leaders at global organisations are turning change resistance into momentum.
Could your customer education be your most underutilised brand touchpoint? This blog explores the key takeaways from our work with Atlassian.