Customer Education teams face an impossible equation: the demand for agility, unity, and relentless innovation has never been higher - just as workforce energy hits rock bottom. After years of chronic uncertainty, digital overwhelm, and isolation, employees have emotionally shut down.
This resource outlines the evolving mood music in your audiences and introduces the framework that tackles the fall-out from this cultural backdrop. For deeper insight and practical tactics tailored for customer education teams, download this edition of the whitepaper.
layoffs across the tech sector between 2023 and 2024.
of organisations report a 'low trust culture.'
record low in employee connection to company mission.
What is
Generation Numb?
Generation Numb represents a collective response to prolonged uncertainty and digital overload.
Intensifying expectations.
Numb teams.
Customer Education is maturing into a core growth driver, demanding seamless experiences that inspire customers to move beyond passive adoption to true product relationships. You need to unite diverse teams - Marketing, Product, Instructional Design, Customer Success. Create simplicity from complexity. Deliver at pace.
But the gap between these expectations and your team's emotional state is widening. The energy that once powered tech innovation has been replaced by exhaustion and cynicism.
Me/Us/It.
You need to break through the apathy.
Sustaining customer obsession over time requires teams to be personally motivated, united under a vision, and constantly re-energised. We've developed a pragmatic, invigorating approach mapped across three sequential stages:
Me - Meet personal priorities.
Us - Restore connection.
It - Break through the apathy.
This is your
competitive advantage.
Even across Big Tech, Customer Education remains surprisingly inconsistent. Every company tackles it differently.
This means there's enormous opportunity to pull ahead. Your ability to re-ignite team dynamism isn't a 'nice to have' - it's the strategic work that needs doing. Culture isn't HR's job when it comes to Customer Education performance. It's yours.
There is everything
to play for.
In today's world, content and features are outdated almost from the moment they ship. By contrast, investing in a culture where customer delight becomes not just the output but the input - the very thing that fuels your teams' energy - will yield dividends for years to come.
Leaders who are bold enough to examine how to generate energy and dynamism in their teams long-term will find this is the most valuable work they do.
First to know. First to act. First to change.
Download Mobilising Generation Numb: Customer Education edition today.