In this edition of the Mobilising Generation Numb report, we look closely at how today’s conditions are influencing sales behaviour, from hesitation to adopt new approaches to fatigue with programmes and platforms.
It sets out a clear framework for designing enablement that supports confidence, speeds up learning in the flow of work, and helps teams make practical, human-centred use of AI. For insight and tactics grounded in the realities of sales enablement, download this functional edition of the whitepaper.
layoffs across the tech sector between 2023 and 2024.
of organisations report a 'low trust culture.'
record low in employee connection to company mission.
What is
Generation Numb?
Generation Numb represents a collective response to prolonged uncertainty and digital overload.
Rising expectations.
Fatigued sellers.
Sales enablement has evolved into a critical revenue function. Teams are expected to accelerate performance, embed new tools and ways of working, and support sellers across increasingly complex buying journeys. That means aligning Sales, Marketing, Product, Operations, and Customer Success, while simplifying complexity and delivering impact at speed.
At the same time, the gap between expectations and sellers’ capacity to absorb change is growing. The momentum that once fuelled sales performance is being replaced by overload, hesitation, and risk aversion, making it harder for enablement to land and stick.
Me/Us/It.
In the era of Generation Numb, addressing the human reality behind sales enablement initiatives is essential to break through.
We’ve developed a pragmatic approach to help sales enablement unlock energy in the workforce once more.
Mapped across three simple, sequential stages - “Me”, “Us”, and “It” - each stage creates the emotional foundations for the next. Inertia and resistance convert to dynamism, with motivated teams built for speed and ready to develop new skills.
Me - Meet personal priorities.
Us - Restore connection.
It - Break through the apathy.
This moment matters...
The demands on people are only going to get more sustained and intense – so this moment matters.
You need a plan to get on the front foot. You need an approach that puts energy generation at its heart and sets your people up so that they’re no longer reactive (or, rather… unreactive!) – but can sustain high-performance over time.
There is everything
to play for.
In fast-moving sales environments, products, messaging, and tools can lose relevance almost as soon as they launch. What endures is the energy and confidence of the people expected to use them and if you take the time to foster both, you’ll create momentum that holds under pressure. After all, when sellers feel supported and capable, performance follows.
The leaders who make time to understand how energy is built, sustained, and renewed within their teams will find this work delivers the greatest long-term return.
First to know. First to act. First to change.
Download Mobilising Generation Numb: Sales Enablement edition today.