Snap Inc. and Sponge unveil groundbreaking worldwide digital AR Learning Hub
The project marks the realisation of Snap Inc.’s dream of enabling a global community of users to bring their AR ideas to life.
Bristol, UK - 11 March - Snap Inc, the California-based technology company, and digital learning provider Sponge are celebrating the successful launch of the Snap AR Learning Hub, created as part of Snap Inc.'s innovative vision to bring augmented reality (AR) learning to the masses. Combining Snap's expertise in creating engaging and immersive AR experiences through platforms like Snapchat, combined with Sponge Learning's proficiency in innovative digital learning solutions, the partnership introduces a dynamic platform set to redefine democratised AR education. This groundbreaking initiative provides accessible, engaging AR learning content to support Snap's community of over 350,000 AR developers worldwide.
Seeking to empower more people to become AR creators, Snap approached Sponge with the task of creating a public-facing AR training platform to support and grow their active community of developers. The Snap AR Learning Hub features bite-sized, micro-learning modules and social features to lower the barrier to entry and inspire a new generation of AR developers.
Stacey Long-Genovese, Global Head of Education, Learning, and Training at Snap Inc. said: "Our AR developers have been building AR Lenses on our AR platform, Lens Studio which have have been viewed more than 3 trillion times. It’s important to recognize that this is your workforce in the next 10 years. And the need to learn more about AR technology is growing every day.
Sponge has been a fantastic partner for us to build a new learning management system that helps us achieve this vision. Our collaboration has resulted in not only an innovative approach to learning but also a brilliant and easy-to-navigate platform for AR creators across the globe to hone their skills with."
The launch of the Snap AR Learning Hub marks a major milestone in making augmented reality technology more inclusive. Available to anyone, worldwide, with interactive courses covering both creative and technical aspects of AR development, the platform enables users, globally, to unlock their potential as lens creators.
Tom Griffiths, a lead Learning Experience Consultant at Sponge, has praised the novelty of the project, along with the hard work of those involved in its delivery, saying: "The collaboration between Sponge and Snap Inc. has been truly inspiring. From the outset of the partnership, right through to design and production, our teams have worked together to push the envelope and create a groundbreaking platform that sets a new standard for globally accessible, interactive learning. This project represents a significant step forward in democratising AR development and empowering creators worldwide to unleash their creativity, and the Sponge team are thrilled to have played a part in it."
As the adoption of augmented reality continues to accelerate, the Snap AR Learning Hub marks a significant step forward in education enabling people to push the boundaries of the technology.
Sponge will be sharing a demo of the project at stand H40 at Learning Technologies Exhibition and Conference even this year. Read the full case study to learn more about the project here.