In this webinar, James Gordon, Learning Experience Consultant, and Tom Griffiths, Practice Lead at Sponge, draw from their experience defining learning performance goals for global business. Catch up on the webinar exploring how Sponge transforms traditional impact mapping into a dynamic tool that adapts to your organisation's unique context and consistently delivers meaningful results.
Analysing learning impact in context- the Sponge approach.
What does "business impact" actually mean for your organisation? While many learning teams chase impact for their business, the real challenge lies in contextualising what impact means to your specific business environment and strategic objectives.
Watch James Gordon, Learning Experience Consultant, and Tom Griffiths, Practice Lead at Sponge, as they demonstrate how Sponge transforms traditional impact mapping into a dynamic tool that adapts to your organisation's unique context and consistently delivers meaningful results.
Drawing from their experience defining learning performance goals for hundreds of large global businesses, James and Tom explore:
- A design process for establishing your metrics.
- Strategy-to-behaviour techniques.
- Mapping impact against behavioural segments vs personas.
- Real examples from diverse organisations.
Whether you're struggling with stakeholder alignment, solution-jumping, or measuring what matters in your specific environment, you'll walk away with adaptable techniques from Sponge's playbook that you can apply immediately to your organisation's challenges.
Catch up on the webinar to discover how to transform "impact" from buzzword to reality for your learning initiatives.
The Sponge impact mapping workbook.
Take teams from challenge to clarity with this practical, collaborative tool.
This step-by-step workbook walks you through Sponge's 4-stage impact mapping process, helping you:
Connect business goals to specific behaviours – Move beyond vague aspirations to observable actions you can actually measure.
Create shared understanding across stakeholders – Get everyone aligned on what success looks like before you start designing.
Surface blockers before they become problems – Identify readiness gaps, cultural resistance, and system constraints early.
Build measurement into your strategy from day one – Lay the foundations for proving real business impact, not just completion rates.
The workbook includes practical templates, guiding questions, and real examples from our client work. Use it to collaborate with stakeholders, challenge assumptions, and ensure every learning initiative you design connects directly to measurable business results.
Includes questions and answers from the webinar.
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