Meet some of our senior leaders.
Adam Poulter is the CEO of Sponge Group. Adam joined Sponge in May 2021 and is responsible for leading the business strategy and the overall success of the Group. Adam brings a wealth of international expertise from a career in private equity-backed media-tech and SaaS businesses including platform buy-and-build.
Adam’s remit is to create an integrated portfolio of international elearning services, initially from the four strategic investments in digital learning that Aliter Capital has made. His focus is on consolidating and expanding a domestic position in the UK whilst developing the Group’s footprint in Europe and the USA.
Director of Business Operations
Alan Bourne is the Director of Business Operations at Sponge. With over 15+ years’ experience, Alan has worked in a variety of roles across Sponge; from hands-on programming, leading production teams, and now overseeing the strategic business-focused programmes of work. Alan’s extensive experience in the elearning sector, understanding of business change and driving performance, means he is perfectly positioned to support the business on achieving its objectives.
Working closely with the CEO, Leadership and Management teams, Alan brings a level of rigour, detail, planning and accountability to the team to ensure the business is delivering on its promises.
Head of Client Delivery
Claire Winfield is Head of Client Delivery at Sponge. She joined the company in April 2021 and brings a depth of knowledge and experience in project management, particularly in the digital learning industry.
Responsible for the UK bespoke portfolio and the Project Managers that deliver those projects, her focus is the day-to-day operations of the team, continuous improvement and ensuring a seamless client experience.
Head of Commercial Finance
Henry Stapleton is the Head of Commercial Finance for Sponge. Henry joined Sponge in January 2022 and is the finance business partner to the whole company, providing support and insight across a range of commercial & financial matters.
Henry is a chartered accountant having trained with the accountancy firm EY in its audit practice. He then moved into commercial finance with roles at both Sky plc and Ovo Energy.
Henry leads the business’ budgeting and forecasting cycles and, as part of the management team, is responsible for helping shape and execute the company’s strategic goals.
Head of Communications
With over 10 years’ experience in marketing communications, Joe is responsible for delivering the internal and external Sponge brand, encompassing everything from Sponge’s content strategy through to event support for the commercial team.
He has previously held roles in B2B technology organisations, as well as in public relations and crisis management agencies. His broad range of marketing communications experience, is critical in planning, developing, and delivering on the brand strategy at Sponge.
Joe has a BA in History & Politics from the University of Exeter, and a Postgraduate Diploma in Journalism from the University of Cardiff.
Head of Risk and Compliance
Julia is responsible for ensuring Sponge’s business organisation, policies, procedures and practices are compliant with all relevant legal, governance and regulatory frameworks relevant to our sector and those in which our clients operate.
Julia’s experience in Governance, Risk and Compliance has been developed through a compliance career in Business Process Outsourcing and Consultancy. She is an IRCA qualified Lead Auditor and Six Sigma blackbelt.
Chief Technology Officer (CTO)
Kassir (Kass) Kayani is the Chief Technology Officer (CTO) of Sponge Group. Kass joined Sponge in January 2022 and is responsible for leading the technology and product teams.
A successful product and technology leader, Kass has worked in large enterprises, as well as smaller start-ups. His experience spans tech businesses in IoT, media and telecoms, right through to more traditional industries, such as security and eyewear. Some of the high-profile businesses Kass has held leadership roles in, include: O2, Hive (British Gas), 3, BskyB, Now TV and GiffGaff.
Chief People Officer (CPO)
Kerry joined Sponge in June 2021 and is responsible for leading the People team as well as building the strategy needed to grow an organisation of talented professionals.
Kerry has more than 20 years of experience building best-in-class People functions for major and private equity-backed organisations, including: Kingfisher Group, Carillion, Halfords and Brightside Group. Kerry has a proven record of transforming employer brand, and employee engagement and retention through powerful people strategy, as well as building solid, relevant employee value propositions.
Head of People Operations
Kirsty joined Sponge in January 2022 and is responsible for the People operations and resourcing teams. Kirsty provides strategic counsel on all people matters throughout the employee lifecycle and is responsible for contributing and driving the people agenda, ensuring Sponge remains a great place to work.
Kirsty has broad industry exposure within People functions and significant experience in major people change programmes, having to adapt rapidly to design and deliver effective people solutions, acting as a people champion and anticipating people-related needs.
Head of Creative Services
She joined Sponge in early 2017 and has been leading the Creatives Services team since 2020. Lisa brings a wealth of leadership and people centric experience across multiple sectors in both start up and FTSE 500 businesses.
Her remit is to facilitate an environment in Creative Services where different disciplines collaborate to create unforgettable learning for Sponge’s clients. She believes in fostering a culture where teams are not only encouraged to explore more effective and efficient ways to deliver an output greater than the sum of its part, but have opportunities to grow and progress whilst doing so.
Head of Learning Strategy
An award-winning learning consultant with over a decade of experience in L&D, Liz is responsible for ensuring Sponge creates effective, engaging, and innovative learning experiences across global organisations and sectors including Pharma, Tech and Retail.
Liz leads The Practice at Sponge, a multi-talented team of learning specialists and consultants operating in the cutting-edge space of the industry.
From nurturing a team of thought leaders, defining consultancy and measurement best practices, bringing a critical lens to the latest trends and continuing to deliver award-worthy projects, Liz sits at the forefront of learning quality and innovation at Sponge.
Head of Client Experience
He manages Sponge’s Client Support teams in the UK and Germany, providing expert technical assistance to Sponge’s clients and helping them unlock the value in the Sponge products and services they use.
Martin has more than two decades of experience in providing software support services for both industry-leading software companies, and bespoke agencies. A firm believer in ‘walking in our clients’ shoes’, Martin strives to understand client challenges as a pathway to continually improving the level of service Sponge provides.
Head of Growth
Matt Riley is Head of Growth at Sponge.
With a strong background in Digital Marketing and technical delivery in a start-up environment, Matt is well-placed to increase the visibility and demand generation for the business in the UK and internationally.
Chief Marketing Officer (CMO)
Olivia joined Sponge in July 2021 and is responsible for
Sponge's go-to-market strategy, leading our marketing teams in the UK and DACH regions, and defining the
corporate positioning and brand messaging across all of our marketing channels.
She has spent the last decade in senior marketing roles in the education sector, and brings to Sponge her experience in brand management, influential communications, and integrated MarComms strategy. Over the last 10 years, she has worked in buy-and-build environments, overseeing the acquisition and integration of over 35 brands.
Olivia holds a Double First in English Literature and Language from the University of Oxford.
Chief Financial Officer (CFO)
Tim Lyons is the Chief Financial Officer (CFO) of Sponge Group. Tim joined Sponge in August 2021 to lead the strategic, commercial and operational finance activities. In addition to finance, Tim also oversees the operational delivery functions across the group.
Tim is an experienced CFO, having worked across a range of businesses, predominantly private equity-backed and across B2B services, SaaS and marketplace platform verticals. Tim adds strong strategic and commercial acumen to the leadership team, complemented by experience in mergers and acquisitions.
Tom Bright is the Sales Director of Sponge, with a specific focus on supporting clients & partners in the UK and the US. Having joined the business in August 2019, he has played a key role in the business growth over the last few years.
Tom has over 15 years’ experience and a background in B2B service sales with clients across the world. He’s passionate about growing organisations in the right way by forming meaningful partnerships which deliver mutual results.
Tom is responsible for client management and growth, and leads a team focused on delivering a high quality of service for Sponge’s global clients.
Chief Commercial Officer (CCO)
Wayne Barker is the Chief Commercial Officer (CCO) of Sponge Group. Wayne joined Sponge in September 2021 and is responsible for sales, account management, sales operations and the Practice.
Wayne has built an extensive career working in senior sales, consulting, and non-exec roles for a wide range of businesses, from early stage, high growth businesses to market leading organisations such as Red Bee Media, Micromuse and NTT Data.
Wayne’s areas of expertise lie in coaching, mentoring, and managing sales teams as well as working with business leaders to develop the skills, processes and culture needed to drive positive and sustainable business and people growth.
Head of Product Innovation
Zach Romain is Head of Product and Innovation at Sponge. He specialises in distilling complex ideas, challenges and data trends into simple and easily digestible solutions that deliver meaningful results.
Zach has over 15 years’ experience in the technology and digital learning industry, working across support, design and integration of enterprise software systems. With a background in leading the delivery of global learning programmes, tools and platforms, he is passionate about improving the employee experience and delivering business transformation.