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Home / Resources / Accelerate customer experience to the next level with customer training

Accelerate customer experience to the next level with customer training


What is Customer Training?

Digital training can be the platform your sales reps have been waiting for. But there’s more: eLearning can become a way of communicating and engaging directly with your customer and informing them about your product’s features and functions. It can even be used as a way to strengthen your offer, and credibility. Engaging your customers with customer-specific training is a good way to keep them interested and increase their loyalty to your brand, with the aim of turning them into life-long customers.

How can you use Digital Learning for Customer Training?

Using an LMS and online training for customer engagement can:

  • Provide your customers with pre-sales support, getting them to familiarise with your product or service
  • Facilitate the decision-making process with free demos and trials
  • Strengthen your offer and relationship with thought-leadership – become a trusted advisor
  • Identify any knowledge gaps about your current offer
  • Deliver after-sales support, helping customers exploit all the product’s functionalities or solving issues
  • Become a way to obtain customer feedback about your product / service and their future needs
  • Track and report on customer activity and collect big data for next promotional activities.

Which features can enrich your customer's learning experience?

Including e-commerce features in your learning management system, provide training in multiple languages and implementing a responsive design are all means of enhancing the accessibility of your training and improving your customer experience. Customer training can even take the form of interactive video.

A good learning management system such as Sponge LMS can support you with customer training - in fact, we’re delighted that our LMS was featured in the Top 10 Best LMS for Customer Training!

Learn more about how an LMS and digital training can help your customer engagement - get in touch for a demo.